Where to export and why ?
“If the only tool you have is a hammer,
then all problems around look like nails”
Researches vary in its types, depths, objectives, comparability, structure and other factors from fields of statistics and mathematics. Research gets the “facts" not already available inside the company. We employ solution oriented research that designed to deal with selective problems taking objective as guide. Our
specialty is export market research that designed to answer the question: Where to export a product and why this particular region?
Export Market Research
Export market research created for strategic planners, international executives and import/export managers who are in need of insides into industry of concern.
With the market globalization, managers can no longer be contented with a local view, nor be contented with general statistics that are not specific to their product range.
Export market research process
Analysis of largest importing countries (target markets). Growth and dynamics of their import values (in US$) filtering fastest growing importing countries by two factors:
- Static – development/growth (one year)
- Dynamic – development/growth (3 years period)
Result: The most attractive target markets for industry in question – by size and growth
Breakdown of largest supplying countries (origin/source/competition countries).
Growth and dynamics of their export values (in US$) filtering fastest growing exporting countries by two factors:
- Static – development/growth (one year)
- Dynamic – development/growth (3 years period)
- Result: The most competitive supplying markets for industry in question – by size and growth
Sourcing of the largest importing countries.
- List of the countries of origin
Result: Identification of the suppliers for the particular market.
Inspection process of the target markets.
Key factors (importance, influence on results, weightings) and benchmarking:
- • Market size report
- • Market development and growth report
- • Market stability (and risk elimination) report
- • Propensity to import, receptivity to purchase from foreign countries
- • Check on the existence of major market entry barriers
- • Cultural and social factors important to this industry sector
- • Advanced statistical methods (scorings and weightings)
Result: A prioritized list of the most attractive target markets, recommended as export markets.
