Corporate Identity

“Corporate identity comes into being when there is a common ownership of an organizational philosophy, which is manifest in a distinct corporate culture - the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. “ (Balmer, 1995).

In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts, and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. Our service extends beyond general guidelines we bring organizational philosophy into life. Corporate identity ,,,,

Trade Shows/ Business Visits

We are willing to bring you closer to your potential business customers and organize for your convenience all the foreign visits, meetings and stay. We are capable to arrange interpreter and personal assistant upon your needs.

Marketing Strategy Planning

How effectively enter target market, the answer to this question is not that easy one, many factors to consider. There many companies that do nothing else but specialize in market entree. Our macro-marketing perception concerned with effectiveness and low cost of entry those two factors making our strategy planning work closely with client’s product concept, pricing objectives, distribution and sales promotion. Adding time related details marketing strategy planning easy to incorporate into marketing plan. Client’s marketing program inevitably will benefit from strategy planning. Furthermore, marketing strategy planning playing an important role in Marketing Information System as control and feedback element.

Promotion organization

Development of promotion campaigns in the specific target markets. Advertising, publicity, media service, public relations campaigns and sales promotions are solutions available on terms of interim management, outsourcing or contracts. Those services involve different types of marketing research that can spread from field research to focus groups and highly customer specific. Please fill the request form for more information.

Guerilla Marketing

Guerrilla marketing is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (stealth marketing).

It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion. He must use all of his contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, and others are free.

The goal of any undercover campaign is to generate “buzz.” Spontaneous word of mouth, or buzz, is free, can reach consumers isolated from all other media, and unlike conventional media, consumers tend to trust it. Marketers find it very hard to predict buzz let alone generate it on demand. However when it works, undercover marketing does exactly that: an ideal consumer will not only begin using that product himself or herself, but will also tell their friends about it, inciting a planned viral marketing campaign that looks spontaneous.

Direct Marketing

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity addressed directly to the target customer.